Azuga
15% More Active Partners, 30% Higher Lead Conversions, and 50% Fewer Support Calls — CloudPaths Reinvents Partner Experience for Azuga with Salesforce Experience Cloud
Client: Azuga (a Bridgestone Company)
Industry: Connected Fleet Management and Telematics
Operations: Global B2B and Partner Channel Sales
Platform: Salesforce Experience Cloud
Business Transformation Overview
Azuga, a leading connected vehicle platform, aimed to scale its partner-driven sales model with a new channel strategy. However, manual onboarding, disconnected lead management, and limited service tools created friction—impacting both revenue acceleration and Net Promoter Score (NPS).
CloudPaths transformed Azuga’s partner engagement model by launching a branded Salesforce Experience Cloud portal—digitizing onboarding, streamlining service, and enabling data-driven growth across the channel ecosystem.
Key Challenges
Inefficient Channel Onboarding: Azuga lacked a structured platform for enrolling, educating, and supporting new partners.
Manual Support Processes: Customer service reps were bogged down by routine partner queries, limiting time for high-value cases.
Poor Partner Experience: Delays, inconsistent service, and lack of self-service contributed to low NPS and lost opportunities.
CloudPaths Solution
Partner Portal Launch on Salesforce Experience Cloud: Delivered a branded, full-service portal for onboarding, lead distribution, product education, and real-time support.
Change Management & Training: Provided structured training and enablement to accelerate adoption and self-sufficiency for both partners and internal teams.
Automated Case Management: Introduced live agent chat, rules-based case routing, automated notifications, and escalation workflows to enhance partner support.
Data-Driven Channel Insights: Built custom dashboards for partner activity, lead analytics, and support performance—enabling smarter engagement and accountability.
Business Impact
+15% Increase in Partner Participation: Frictionless onboarding and training led to faster activation and broader channel engagement.
+30% Lead Conversion Growth: Improved lead tracking and analytics translated into higher-quality follow-up and conversion.
–50% Support Call Volume: Automation and self-service tools drastically reduced routine partner inquiries.
Improved NPS and Experience: Partners now enjoy faster response times, real-time updates, and greater autonomy—resulting in better satisfaction and retention.
Outcome
CloudPaths helped Azuga unlock scalable channel growth through a unified, digital-first partner experience.
From onboarding to service resolution, the Salesforce-powered transformation delivered measurable improvements in productivity, revenue, and partner satisfaction—setting a new standard in connected fleet channel operations.